|Divi-chan, the mascot for animeondvd.com|
I've mentioned before that I became a bit of a hard core fan of Japanese animation in the mid and late 1990s. I was writing for one of the first websites to cover reviews of anime on DVD... hence the name Animeondvd.com. It was a lot of fun, and I learned quite a bit about review writing, fandom and even a bit of Japanese culture. This side job even landed me a ghost writing gig for an actual book about Animation on DVD.
This era has a lot of great anime related memories for me. Especially the excitement of seeing a trailer for new anime coming to a DVD (or VHS, which was still a viable alternative at the time). Companies approached trailers in a myriad of ways. But the one that always stuck out in my mind was the "Do it Now" trailers from ADV (or A.D. Vision).
|The logo on more than half of my anime DVDs|
from back in the day.
They also had some great trailers cut together by a gent who posted on the anime forums under the name Dan the Man. Most of these used oh so 90s techno tracks, quick music video editing and showed you just enough to get you excited about an upcoming release. It worked so well that most of us picked up a movie or series based on the trailer alone, only to realize that Dan the Man made the show look much better than it really was.
On VHS nearly all the trailers on an ADV tape ended with the "Do It Now" trailer montage. Dan would use a particular techno piece, the eponymous Do It Now, and cut a whole bunch of different series and movies together, flashing the name on screen before a series of images exploded into view. These trailers got all us anime fans pumped up for more anime and the feature presentation. Most of the "Do It Now" trailers ended with Neon Genesis Evangelion, because ADV was proud of their flagship title. Talk to most anime fans who were around in the era and all you have to do is mention "Do It Now" and you'll get a "Hoo-uh" followed right after it. Check out the trailer below at around the 40 second mark to see what I mean.
And yes I had to pick the one that featured Gunsmith Cats. Any time you get to see Rally blowing away bad guys, it is a good thing. Do you have any favorite movie trailers? Do you find yourself nostalgic about commercials?
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